Digital Marketing is a type of marketing in which we promote our market or business using digital methods like internet or an electronic device. Digital marketing is simply marketing but it is done digitally. Today everyone is using internet and social media, they hanging out in social media, staying tuned with news sites and blogs, and searching online whatever they need.
Digital Marketing helps you in expand your business through there thing by putting you in those same channels, so your followers, customers, and some new person can see you, learn about you and your business, and can ask any quarries regarding your business, your product and services.
If you are new on Digital Marketing, it may feel extreme to think about mastering all the tactics used in digital marketing. There are diff. tactics you have to know. But they work systematically to create a strong foundation for your business: attracting prospects and making offers your audience will appreciate and respond to.
How does digital marketing works in promoting business?
In many ways, digital marketing is similar as trading marketing. Digital Marketing has replaced most traditional tactics used on marketing because it’s designed to reach today’s consumers.
Most purchasing decisions begin online. In this case your online presence is necessary. The key to develop a digital marketing strategy is that put yourself in all places your followers are already hanging out, then use a verity of digital channels to connect with them in many ways.
Provide content to keep them update with business news, the problems they are getting, and how you solve those problems. Provide update of your business in social media, so that you engage with everyone as friends and followers.
Advertising in drive paid traffic to your website, where people can see your offers, services, and other things. And e-mail marketing to follow up your audience to be sure that they gets the solution they are looking for.
When you are in all these pieces together, then you will get easy to operate digital marketing. It is as simple as learning one digital marketing tactics at a time.
That’s why we put this guide together: to help you to built your own digital marketing plane without getting false at start.
Types of digital marketing:
- Search Engine Optimization (SEO).
- Social Media Optimization (SMO).
- Search Engine Marketing (SEM).
- Content Marketing.
- Social Media Marketing (SMM).
- Email Marketing.
- Online Marketing.
- Smartphone Marketing.
- Landing Page Marketing.
- Affiliate Marketing.
- Viral Marketing.
SEO is a first thing that comes when someone is thinking about digital marketing. If you are doing proper SEO, then you can attract significant traffic to your website. The aim of SEO is to make your website appears among the first results on a (SERP) Search engine result page.
Social Media Optimization(SMO)
SMO is a process of increasing the awareness of your business, product, brand or any type of event by using a number of social media outlets and communities to generate viral publicity.
Search Engine Marketing (SEM)
SEM helps to advertise a product in search engine and appear it among paid result. It usually displays paid results above organic result. They Looks like an organic result with a mini difference in appearances.
Social Media Marketing (SMM)
Social media is not a marketing channel but it promotes a B2C business. Every people spend their most of time in social media, so it’s also the most important type of digital marketing. You have to find the perfect social site in which you will promote your business and gets promote easily.
Content marketing is an indirect way of digital marketing, as you have to publish content that users finds easily while browsing the web. The main aim of content marketing is to make viewer interact with the content by reading, sharing, and commenting on it. In order to achieve an optimal result you can built the content around targeted keyboard.
In email marketing you have to connect with customers with their own mailboxes. It is one of the oldest type of digital marketing. The number of email sent and received per day by businesses is still growing. Beside creating newsletter campaigns you have to send configuration emails, thank-you emails, and email notification about new product or update.
Since the first day digital marketing have been using online advertising. Online advertising displays banner or ads on other websites. You can use online platform for automatically server ads on other content sites like Google AdSence. Some online magazines have their own advertising department as well, so you can buy an ad space on their sites.
Landing Page Marketing
Landing page is any web page on which visitor’s first land when they arrive at a website. In this homepage works as landing page as well. However, some companies create specific landing page for their marketing campaigns, too.
Smartphone’s are with us all the time, therefore now a day’s Smartphone marketing is also the most important types of digital marketing. According to Esendex business communication provider recent report text messages have a 94% average open rate in 2018. As a result Smartphone marketing is an beat way to promote a business online.
Affiliate marketing helps to reduce your marketing workload by outsourcing it to external service provider. It does all the retail marketing from banner place placement to landing pages. Its best part is that it doesn’t take upfront cost and you can decide on the term and rates you pay to the affiliates.
The use of viral marketing is to create a post, video, meme, or another short form content type that spread across the web. If you need to viral your business you have to promote it on every multiple channels like Twitter, YouTube, Blog post, newsletter, and many more. It makes use of all type of digital marketing that are mentioned above.
Strategies that get result:
Digital marketing is more about “marketing” and less about “digital”. The fundamental of digital marketing is already been established. Our objective is to clear the confusing the tactics of digital marketing that works and how to use them. As you will see in this guide, this 8core disciplines of digital marketing will be helpful in growth of your business today, tomorrow, and Years to come. Every discipline will be covered in this guide chapter of digital marketing.